SMIKE WALLEN
Full Company Rebrand
REAL ESTATE & DEVELOPMENT
Smike Wallen is a CEO and real estate expert. ABD was commissioned to produce an entirely new brand for Smike that was sleek, modern, provocative, and elegant. The brand focused on a new feel that was all-inclusive, approachable, and luxe, utilizing a darker color palette, sterile minimal fonts, and bold photography.
Logo • Website • Full Collateral Suite • Signage
LOGO
The new logo needed to reflect a concept of inclusion. Smike wanted a logo that represented all genders, sexualities, religious beliefs, and race as well as movement and growth.
SUPPORTING LOGO CONFIGURATIONS
All deliverables including postcards, signage, and flyers needed to reflect the same look and feel:
Block-styled imagery
Minimal type
Sleek and modern overlays of color
Having the Smike Wallen Team do a photoshoot wearing all black made for beautiful
panoramic photos with interesting neck cropping details. These details became the
base for all deliverables, including business cards, email signatures,
flyers, and the website.
24”X 32”
24” X 24”
6” X 17”
