CAMILLE ARIANE MAKEUP
Makeup Packaging Design & Website Launch
SKINCARE & BEAUTY
Packaging Design
Art Direction
Website Design
Social Media Curation
Email Marketing Design
After we successfully launched her personal brand, Camille Ariane came back to us with an even bigger project: Design the introductory set of packaging for her new makeup product line with a brand new website to match all of the branding that we had already crafted for her. We started with the packaging design, then transitioned to product and model photography, followed by the site design, and ending with a curation of social media content to really push brand awareness.
The goal
Design a line of makeup packaging that was unisex, simplistic, and professional in appearance along with a website that captured the essence of “makeup made easy for everyday people”.
1st products to launch: Brow Gel & Brow Pencil
We chose a black and white palette for its timelessness and kept all verbiage minimal and sleek across all packaging.
Product Photography: GDShoots
We wanted to make a major statement that Camille’s products were unisex.
The art direction for the photoshoot needed to convey a message that grooming was necessary and fun for everyone, so me made sure to enlist both men and women for the final shots. We went with a “fresh-faced, dewy, glowing” look for the models that would highlight both the brow gel and pencil.
Model Photography: Sean Martin
A solidified web presence
We created an eCommerce experience for Camille that focused heavily on a quick and easy approach to universal grooming. The tone was extremely conversational and encouraging. We wanted each site viewer to feel as though they were conversing with a best friend in a lighthearted manner.
Email Touch-points
We needed to reach a large audience with Camille’s brand launch so we created email marketing templates that Camille could adapt over time and organized a sales funnel of impactful email blasts that would help the brand build an audience over time.
The results
We launched Camille’s brand successfully on May 7th, 2020.
With all marketing efforts combined:
(website, Instagram, and email marketing via Mailchimp), Camille was able to generate just under $3K in revenue within her first 24 hours of launching, with 10.8% of sales being generated by our email marketing efforts.The brand’s Instagram audience continues to grow weekly as we craft new ideas for engaging content:
Instagram: www.instagram.com/camillearianebrowsThe brand is continuing to make strides in the pursuit of grooming for both men and women.
Due to the success of the first 2 products to launch (brow gel and brow pencil), we are already formulating the next installments in the Camille Ariane Makeup Arsenal.
